About Us

  • Who We Are

We are a family who loves to fish.  Growing up here on the Big Island, we have a passion for fishing gear and Hawaiian made lures, and love to share them with people around the globe!  We work to build communities that support health and wellness, fish, and the joy of fishing.

 

Our Fishing Products

Our products were developed in the oceans of Hawaii, and we have worked with them to make versions for everything from deep drop and bottom fishing to trolling applications.  In addition to carefully chosen materials, our products are made from years of fishing experience and a belief in quality and loyalty to our customers.